Looking the same and expecting to be looked at differently is insanity. This is a reincarnation of Albert Einstein's conceptualisation of insanity: "doing the same thing over and over again and expecting different results". Those with vigilant eyes can immediately tell why this editorial starts on this note. The Journal does not look the same. Its old greenish-yellowish mix on the dust cover, with a bluish imprint, glamorous to an extent, is gone. We deliberately decided to shed the look of the Journal. Henceforth, the dust cover of the Journal of Public Administration is largely white, with bluish and greying imprints. The emblem of the South African Association of Public Administration and Management (SAAPAM) remains encrypted distinctively to give the Journal identity. The new look of the Journal is most likely to fascinate a curious mind, with this inevitable question being a preoccupation: what is the reason for th