scholars coming from Public Affairs and other cognate academic disciplines. It is on this basis that there exists a polarised body of knowledge about the practice and processes of this institution of traditional leadership in Africa, and South Africa in particular. Above all, the silenced Afrocentric perspective about chieftaincy in South Africa has resulted in its partial understanding by members of the public, scholars and practitioners. Using Afrocentricity as an alternative theoretical lens, the current paper seeks to use the ongoing feud between Mametja and Malepe traditional councils in the rural Province of Limpopo as a test case to sift lies and [half]-truths about the nature and implications of chieftaincy in South Africa. Methodologically, this paper relies on a blend of critical discourse analysis and conversations in their broadest form. The thesis of this paper is that the dispute between Mametja and Malepe traditional c