Ernesto "Che" Guevara is quite possibly one of the most recognised faces of our time. The image of the Argentine born Cuban revolutionary, with his scraggly beard, the beret adorned with a star, the undeniably handsome face and instant gaze has been used to sell t-shirts, handbags, coffee mugs and everything under the sun. Che has been commercialised, reduced into a consumer product for a world whose moral values he vehemently opposed. It is both ironic and confounding that this Communist guerrilla and Marxist ideologue is today exploited by the very capitalists that he so greatly detested. While many adorn his t-shirts, declare him their hero and very often throw around some of his most notable quotes, very few young people have invested themselves in reading his works and understanding the ideas that drove him to the Sierra Maestra mountains, to the Congo and to Bolivia where he met his untimely death. Indeed, beyond the