The 'rise of the machines' has invaded various sectors of public administration but is most evident in the healthcare industry; data is integral to the current practice of medicine. Healthcare officials are forced to contend with, and adapt to, the changing tides of law and technology while still being under-resourced. With Artificial Intelligence setting the tone for futuristic medicine and law evolving to counteract the gaps created by the Fourth Industrial Revolution, the medical industry is left stranded between compliance and infringement. While Personal Health Information is gaining increasing market value and healthcare data breaches occur more frequently, the European Union's General Data Protection Regulation and the impending implementation of the Protection of Personal Information Act were enacted to protect data subjects. However, they also place great responsibility on healthcare providers to comply with lega