Orthodox logic proposes that small, medium, and micro enterprises are critical for growth, development and the transformation of society towards an inclusive economy, particularly in developing countries. The article provides input to the South African context in terms of addressing pertinent problems of multi-dimensions of poverty that encompass inequality, income, and unemployment at the municipal level. The case of the Johannesburg Development Agency (JDA), which deals with a broad spectrum of construction projects, is used for sharing lessons of good practice that could be replicated in other implementing bodies. The article uses document analysis to cross-correlate compliance and observation as research method. The findings are that the operating model of JDA’s project approach ensures prevention of the ill effects of the past, ensuring that there are economic opportunities for the previously marginalised groups. This appr