This article addresses the need to carry out an effective and efficient literature review when conducting research of any kind. Its importance cannot be underestimated as it provides a review of a body of knowledge as well as a basis for the research undertaken. The purpose and importance of a literature review are considered before focussing on the strategy and procedure to be undertaken for reviewing literature. Finally emphasis is placed on useful guidelines to researchers / authors in ensuring a practical literature review. A holistic approach is called for in planning the research journey.