Globalisation has led to the creation of a global village in which competition and sameness increased competitive isolation. Organisations are finding it difficult to survive in competitive isolation and a gradual shift from the individual competitive organisation to inter-organisational collaboration occurred. In this article the author highlights how tourism and health care are linked together in a globalised society. By integrating activities along the value chain, it is argued that tourism and health care can work together to create products and services that have more value combined, serving to uplift communities and reduce inequities. Important policy-making lessons are to be learned from tourism as this industry is becoming the biggest service industry in the world. Health care is cost-intensive, weighs heavily on the private sector for service efficiency and shows gross inequities. However, the public and private sectors in h